The Borba’s family farm in Aromas produces some of the tastiest peppers and tomatoes in the area, so it came as no surprise to their customers when brothers Jarod and Craig Borba announced they were going to start making their own brand of salsas.
“We’re going to make two different styles of salsas,” said Jarod Borba recently. “The first will be a salsa fresca, using our peppers and fresh dry-farmed tomatoes. The other will be a roasted salsa, in which all of the peppers and tomatoes will be roasted first, and then mixed.”
Some like it hot, some not, so the Borba brothers decided to give their customers the choice between a mild salsa and one that is spicier with a bit of a kick.
“The timing on when the salsas will be for sale is still unclear,” according to Jarod. “We’re waiting on the various approvals we need before we can sell them. It should be soon.”
The salsas will be sold as “Borba Salsa,” to keep the family name on the products, and will be available in 8-ounce plastic tubs that will retail for about $5.