Prevedelli Farms


Aptos, Carmel, MPC (just berries and jams)


The Prevedelli Family grows 28 varieties of certified organic apples including many heirloom apples. Some of the varieties include Mutsu, Gravenstein, Honeycrisp, Gala, Jonagold, Braeburn, Pippin and Fuji. In addition to apples, they grow Asian and American heritage pears such as Warren and Bosc. A wide variety of berries are also grown on the farm including blackberries, boysenberries, olallieberries, marionberries, loganberries and raspberries.

Prevedelli Farms also produces delicious preserves, jams and sauces made with their certified organic fruit. Some of their offerings include Traffic Jam, Raspberry, Very Berry and Boysenberry. Other scrumptious items include Apple Butter, Smokey Blackberry Chipotle Sauce and Sweet Heat, a berry-pepper jelly. Gift packs are available.


Prevedelli Farms
Geri Prevedelli-Lathrop and Sam Lathrop
375 Pioneer View Road
Watsonville, CA

History and Philosophy

Prevedelli Farms is a fourth-generation family farm that has been operating in Watsonville for over 60 years. The farm was originally established on Old San Jose Road in Soquel in the 1920s. Geri’s grandfather Arturo Prevedelli, who emigrated from Italy in the early 1900s, started it.

All of the Prevedelli’s fruit and vegetables are certified organically grown. Their apples, pears, and berries are picked by hand at peak ripeness for full flavor. Berries are available starting in late spring and into summer. Apples are harvested from July through November. The large variety of apples grown enables the farmers to keep up with the apple harvest, as they ripen at different times.

Stop by and you will get a warm welcome from Geri and her husband Sam. They enjoy getting to know their customers. One of them is always free to answer your questions. Be sure to try a few varieties of apples you may not be familiar with, and pick up recipe cards for applesauce, apple pie, and other delights.

Related Features

Confused about apple varieties? The Prevedelli’s have an excellent apple reference chart on their website that includes detailed information about all of the apples grown in the Watsonville area, including many of the heirloom varieties, along with harvest times, flavor profiles, and whether it’s good for eating, cooking or drying.