Contributors
The faces behind the Monterey Bay Certified Farmers Markets
Catherine Barr, Executive Director
Catherine has devoted herself to the Monterey Bay Certified Farmers Markets since 1993. From humble beginnings, the family of four farmers markets has grown under her dedicated stewardship into thriving markets that are ranked in the top 10 farmers markets in California. Catherine was selected by peers to serve on the board of the California Federation of Certified Farmers Markets. As a board member, Catherine works with other market managers, growers and government officials to help guide the organization to achieve its mission. In 2010, Catherine was awarded the Al Smith “Friend to Agriculture” award by the Santa Cruz County Farm Bureau.
Annaliese Keller, Director of Marketing
Annaliese contributes her creative and organizational talents to marketing and promoting the farmers markets in resourceful and cost-effective ways as well as serving as editor for the monthly newsletter and blog, Edible Paradise. She also serves as project manager, content coordinator and visionary for the website team. Annaliese is a marketing communications professional as well as a trained pastry chef and expert baker. Her passion for the culinary world and locally produced food with her marketing expertise continue to benefit the MBCFM by attracting new shoppers through developing programs or new website features that keep people interested and engaged.
Daniel Saenz, Creative Director
Daniel designed and developed this beautiful and functional website. He is also responsible for the design and production of the new Monterey Bay Certified Farmers Markets branding and the new display ads that will appear in Carmel Magazine and Santa Cruz Magazine. In addition to Daniel’s role as Creative Director, he is founder and president of a full-service design and creative company that is dedicated to excellence in design, marketing, and effective information presentation. To learn more about design and marketing services of this company, please go to: http://www.artdoor.com.
Andrew Cohen, Chef in Residence
Chef Andrew has served as the Chef in Residence to MBCFM since 2006 and has been one of the most popular guest chefs for our cooking demonstrations and knife technique classes. As an ardent supporter and a well-recognized weekly shopper at our farmers markets for over 20 years, customers often stop and ask him to explain “under-appreciated” produce or how to prepare unusual vegetables. Andrew shares his reviews, cooking basics and recipes on the Edible Paradise blog, our companion web site devoted to seasonal cooking.
In addition to his role as Chef in Residence, Andrew is a menu consultant, cooking instructor and kitchen designer as well as an active parent teacher at his children’s elementary school. Two years ago Andrew developed a signature line of spice and herb blends and is currently working on a cookbook in his “spare” time.