The faces behind the Monterey Bay Certified Farmers Markets
Catherine Barr — Executive Director
Catherine has devoted herself to the Monterey Bay Certified Farmers Markets since 1993. From humble beginnings, the family of four farmers markets has grown under her dedicated stewardship into thriving, award winning markets. Catherine was selected by peers to serve on the board of the California Federation of Certified Farmers Markets. As a board member, Catherine works with other market managers, growers and government officials to help guide the organization to achieve its mission. In 2010, Catherine was recognized for her outstanding service to the agricultural community and awarded the prestigious “Al Smith Friend to Agriculture” by the Santa Cruz County Farm Bureau.
Kay Gatanaga — Assistant Market Manager
Kay, the Assistant Market Manager since 2010, runs the seasonal Carmel and Del Monte Farmers Markets. She’s been a vendor (Gatanaga Nursery) and MBCFM member for over 25 years. She has five lovable dogs and is a Giants sports nut.
Annaliese Keller — Director of Marketing
Annaliese is a writer, graphic designer and marketing communications professional and contributes her creative and organizational talents to promoting the farmers markets in resourceful, cost-effective ways. She is editor and primary contributor to the market’s monthly newsletter and award winning blog, Edible Paradise, manages the social media, and serves as the project manager, content coordinator and visionary for the website team. Her passion for the culinary world and locally produced food along with her marketing expertise continue to benefit the MBCFM by attracting new shoppers to the markets each week and creating website content that keeps the community engaged.
She is also the owner of Malabar Trading Company, a Monterey Bay based boutique tea and artisan product company, and has been a vendor with the MBCFM for more than 13 years.
Daniel Saenz — Creative Director
Daniel designed and developed the Monterey Bay Certified Farmers Market’s beautiful and functional websites. He is responsible for the design and production of the MBCFM branding and touchpoints. His stunning display ads regularly appear in Carmel Magazine, Wine and Travel Magazine, and the Good Times. He also serves as the market’s photographer and videographer. In addition to Daniel’s role as Creative Director, he is founder and president of Artdoor, a full-service design and creative company that is dedicated to excellence in design, marketing, and effective information presentation. To learn more about design and marketing services of this company, please visit the Artdoor website. In his spare time you can find Daniel painting, playing music, and working on videos and local television productions.
Andrew Cohen — Chef in Residence
Since 2006, Andrew has served as the Chef in Residence to the Monterey Bay Certified Farmers Markets and is one of the most popular guest chefs for cooking demonstrations and knife technique classes. As an ardent supporter and a well-recognized weekly shopper at our farmers markets for over 25 years, customers often stop and ask him to explain “under-appreciated” produce or how to prepare unusual vegetables. Andrew writes about cooking basics, seasonal produce, and generously contributes recipes to the Edible Paradise blog, the companion website devoted to seasonal cooking. In addition to his role as Chef in Residence, Andrew is a menu consultant, private cooking instructor and kitchen designer as well as an active parent and teacher at local schools. Andrew contributes articles and recipes to several local farms’ websites, CSAs, and other local publications.